You're a $1M-$10M D2C founder who knows your paid ads could be better. But you're not sure if the problem is:
Your creative
Your media buying
Your targeting
Your landing pages
Your attribution setup
Or something else entirely
This can feel like you're making high-stakes decisions with unclear data, burning cash running tests, and wondering why growth feels so much harder.Here's what most agencies won't tell you: your ad problem probably isn't an ads problem. It's a profit architecture problem.Most media buyers optimize for ROAS. Almost none of them connect paid ads to your P&L, your contribution margins, your cash conversion cycle, your unit economics.Which means you can get campaigns that look good in the ad platform but still be losing money at the end of each month.I don't run ads like a media buyer. I run ads like a CFO.Why work with me:
Managed over $30M in paid media spend personally (and overseen $200M+ as Head of Traffic at a top-tier agency). I've worked with 40+ brands ranging from $200/day budgets to $60k/day.
Co-authored the Beyond ROAS book with a CFO.
I teach marketers financial fundamentals through the Move the Needle Community.
When we work together, you get a profit-first paid ads strategy using what I call the Mighty Fine Growth Framework (MF Growth Framework).
You're bound to have questions. Schedule a 15 minute discovery call so to see if we're a fit.
