You're a $1M-$20M D2C founder. You've built something that works, and you know it could be growing faster. You're just not sure whether the problem is
Your creative
Your media buying
Your targeting
Your landing pages
Your team structure
Or something else entirely
This can feel like making high-stakes decisions on the fly, burning cash on tests, and wondering why growth has stalled.Agencies feel like a risky, necessary evil. They send polished slide decks that cherry-pick the best metrics, and leave you asking, "Why am I still not making money?"Most media buyers optimize for ROAS. Almost none connect paid ads to your P&L - your contribution margin, cash conversion cycle, and unit economics. So your campaigns can look good in the ad platform while you lose money every month.You might see brands you think are pulling ahead of you, and you can't tell if they're just lucky or if they have something you don't.Or you're drowning in data but can't name the one or two psychological levers that make customers buy from you.You want a shortcut through all of this, so you can get back to what you're best at and what you're passionate about.I don't run growth like a media buyer. I run growth like an operator.
Managed $30M+ in paid media spend personally, and oversaw $200M+ as Head of Traffic at a top-tier agency. Worked with 40+ brands, from $200/day budgets to $60k/day.
Run paid ads hands-on across every major channel - Meta, Google, Microsoft, Amazon and TikTok - plus Pinterest, X and Snapchat.
Led end-to-end acquisition in-house at an 8-figure brand, across creative strategy, paid ads and CRO.
Deep generalist who knows how lifecycle, retention, and owned and organic channels feed overall growth.
Co-authored the book Beyond ROAS with a CFO.
Teach marketers financial fundamentals through the Move the Needle community.
You're bound to have questions. Schedule a 15-minute discovery call so we can cut the bs and talk about your brand. You'll walk away knowing what's holding growth back, whether we end up working together or not. 🤝
